Embrace The Future of Beauty: Top 3 Makeup Trends Shaping 2024

The beauty industry is an ever-evolving tapestry of creativity and innovation wherein professionals constantly experiment with their skills. This is evident in the numerous trends that have surfaced with every passing season. Be it a unique hairstyle, funky nail art or contemporary makeup, these trends have taken the world of beauty and fashion by storm.

As we navigate through 2024, certain trends have unmistakably taken the forefront, defining the year with their widespread appeal. As an aspiring beauty professional, you ought to embrace these trends and ensure that you stay ahead of the curve. In this blog, we’ll delve into the top three makeup trends of 2024 that are making waves in the beauty sphere.


1. Soft Glam

Gone are the days of heavy, cakey makeup. A trend that is dominating the beauty scene this year is Soft Glam makeup. It reflects the return to simplicity as the makeup involves minimal styling. Soft Glam is all about creating a sophisticated yet effortless look that enhances the natural features of the skin.

Achieving the ‘no-makeup’ makeup look requires you to apply a soft base, brush the eyeshadow lightly, and put on some nude lip gloss. It allows the natural skin to shine through and make way for an effortlessly chic look. Whether it’s for an elegant ramp walk or an alluring photoshoot, Soft Glam is a versatile trend that never goes out of style.

Picture Courtesy – freepik.com

2. Aqua Eyeshadow

Ever wished to make a bold style statement? This makeup trend is just that. Aqua Eyeshadow makeup focuses on adding a pop of colour and vibrancy to the eyes. From soft pastel blues to bright turquoise hues, it is perfect for creating playful yet sophisticated looks. It involves applying shades of aqua and teal across the lids, often blended with different textures. Aqua Eyeshadow look can also be adapted to suit any occasion or outfit that your clientele goes for. After all, it’s the eyes that steal the show.

Picture Courtesy – freepik.com

3. Glossy Blush

Another trend that’s setting the world of glam abuzz in 2024 is the Glossy Blush. This kind of makeup involves giving a dewy, radiant glass look to your clientele. It’s a step beyond the matte finishes as the look offers a luminous, glass-like skin texture bound to turn heads, no matter what the event is. To get started, apply a sheer layer of shiny blush on the cheeks. Lo and behold! Your client’s day will be made as it’s a radiant look mimicking the natural flush of youth. Oh, and did we mention Glossy Blush works for all skin types?

Picture Courtesy – freepik.com

Lakmé Academy Powered By Aptech has emerged as the best makeup academy, dedicated to giving all aspiring beauty professionals a hands-on experience in all these industry trends and techniques. We offer a curriculum bringing you the latest in makeup artistry, ensuring you stay ahead of the curve.

Lakmé Academy Powered By Aptech’s makeup courses teach you the art of mastering Soft Glam, Aqua Eyeshadow, and Glossy Blush makeup. Here’s why you should consider enrolling in Lakmé Academy:

●          Kickstart your career in beauty

At Lakmé Academy, we understand that makeup is not just about applying products but also about mastering the art of transformation. Whether you’re a beginner looking to kickstart your career or a seasoned artist aiming to hone your skills, our makeup artist course is designed to cater to your needs. You can join a course based on your preference and convenience.


●          Tailored courses for beginners and experienced professionals

Lakmé Academy has two courses, namely a basic makeup course and an advanced makeup course for its diverse range of students. The basic course lasts 1 month and is ideal for beginners looking to grasp the fundamentals of makeup such as facial anatomy, colour application, colour corrections, etc. Those seeking an in-depth study of advanced corrections & sculpting, ultimate airbrush makeup, high-definition makeup, etc. can apply for the 2-month-long advanced makeup course. Aside from these makeup courses, there are various other training programs in Cosmetology, Skin, Nails & Hair.


●          Internationally recognised certification

These makeup training courses are accredited by B&WSSC and CIDESCO which enable entry into government-led programs at institutional and state levels as well as salons, spas, wellness retreats, and beauty training institutes globally.


●          Training by industry experts

Lakmé Academy’s makeup artist course has specialised workshops and masterclasses with trained beauty professionals. You will be equipped with both theory and practical knowledge of makeup. Get ready to gain insights from renowned makeup artists and learn about the latest trends, techniques, and industry secrets and hop around top fashion shows, film and TV sets, OTTs, international beauty brands and photo shoots.

So what are you waiting for? Fill out this form and enrol in the best makeup academy!



1. What courses are offered at Lakmé Academy for aspiring makeup artists?

At Lakmé Academy, we offer a variety of makeup courses ranging from basic to advanced makeup courses designed to cater to both beginners and experienced makeup artists.


2. How long does it take to complete a makeup course at Lakmé Academy?

The duration of our makeup artist courses varies depending on the program selected. The basic makeup course is a 1-month course wherein classes are held 4 hours/day for 6 days a week. The advanced makeup course typically lasts 2 months wherein the classes are held 4 hours/day for 6 days a week.


3. What are the eligibility criteria for joining the makeup training program?

Lakmé Academy welcomes students passionate about makeup and beauty, regardless of their educational background. There is no age limit to join any of the makeup courses. You can join as soon as you pass Class 10 from any stream.


4. What career paths are available after completing the makeup artist course?

Graduates of our makeup course can pursue careers in the beauty industry, including working as professional makeup artists for top fashion shows, film, television, OTTs and global beauty brands or even starting their own freelance makeup business. Our courses are designed to open numerous doors in the beauty world.


5. Why should I choose Lakmé Academy for makeup training?

Lakmé Academy Powered By Aptech stands out as the best makeup academy for several reasons such as a comprehensive curriculum that combines theoretical knowledge with practical experience, workshops by industry professionals, state-of-the-art facilities, job placement assistance, and much more.


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